Case Study: Fujifilm Amplify – A National Conference That Struck the Right Chord
Held at the Sunshine Coast Convention Centre, June 2025
In May 2025, Fujifilm Australia brought their national team together for a three-day internal conference like no other—Fujifilm Amplify. Hosted at the Sunshine Coast Convention Centre at Novotel Sunshine Coast Resort, the event focused on purpose, performance, and innovation—bringing to life the brand’s promise of “Giving our World More Smiles.”
The integrated venue gave Fujifilm the flexibility to deliver a completely tailored experience across strategy sessions, high-impact team building, and elevated social events, all within a single resort location.
Day 1: Purpose, Recognition & Red Carpet Energy
The conference opened with a focus on Fujifilm’s Group Purpose, setting a unified tone for the days ahead. Delegates were kept energised throughout the day with barista coffee carts and cans of soft drink available during breaks.
The evening culminated in a Gala Awards Dinner—a celebration of achievements and culture, brought to life by Splash Events. The space was transformed with:
- A dramatic light tunnel and red carpet entrance
- 200 vinyl record charger plates with custom stickers
- Musical note centre pieces tying into the event’s harmony theme
Guests enjoyed a three-course plated menu, premium beverage package with spirits upgrade, and danced the night away to a 7-piece Baker Boys Band. It was a glamorous yet meaningful evening that celebrated the people behind the brand.
Day 2: Leadership, Harmony & Sunset Connection
The second day featured powerful leadership sessions, showcasing the company’s success and vision. In the afternoon, the entire group took part in “Orchestrate”—a strategic, high-energy team-building activity delivered by Be Challenged, where every attendee became part of a functioning orchestra in under 90 minutes.
That evening, the tone shifted to relaxed connection with a beachfront BBQ dinner styled by Splash Events under the theme “Beats, Feats & Sunset Chic.”
Key features included:
- Welcome drinks on arrival: Aperol Spritz, Mojitos and No-jitos
- State of Origin screening on the big screen
- A jukebox playing guest-selected tracks
- Lawn games provided by Sunshine Coast Game Hire
The casual format fostered conversation, laughter, and a strong sense of unity among teams from across the country.
Day 3: Hackathon & Innovation
The final day challenged the Fujifilm team to bring their creativity and problem-solving skills to the forefront during a business Hackathon. Cross-functional teams tackled real business challenges and pitched innovative ideas to help shape the company’s future.
This final session tied together all aspects of the event—purpose, teamwork, and forward momentum.
Brooke Te Huia, Sales Manager at Novotel Sunshine Coast Resort & Sunshine Coast Convention Centre, shared:
“Fujifilm Australia pushed the boundaries of a standard conference—where all focus was on purpose, connection, team harmony, and tackling business challenges. By incorporating strategic team-building activities, evening connection events, and grouping conference content, you get the most out of a conference. Fujifilm delivered a truly bespoke experience to level up—with lots of smiles.”
Fujifilm Amplify wasn’t just a conference—it was a fully integrated experience designed to inspire, connect, and innovate. The Sunshine Coast Convention Centre’s versatile spaces and the resort’s all-in-one convenience made it possible to deliver a highly customised, brand-aligned event from start to finish.
For businesses looking to deliver culture-driven events with both strategic depth and team spirit, this conference set a powerful benchmark.